BCIS 5379: Chapter 8: Marketing and Advertising in E-Commerce

This is Dr. Schuessler's lecture on Chapter 8: Marketing and Advertising in E-Commerce for BCIS 5379: Technology of E-Business at Tarleton State University. See his personal web site at http://schuesslerphd.com for additional content. Course http://schuesslerphd.com/Teaching/Tarleton/BCIS5379/CIS579.aspx#sthash.7hTIW19Q.dpbs Syllabus: https://docs.google.com/document/d/15-TgiR1BlgtQzmPT5VgH4YNqYEdWdx4AKEtxtn0Y-WE/edit?usp=sharing Presentation: https://docs.google.com/presentation/d/1pFksepOiq2-vFF0NG4roUYyALs2eZbF8N3zjn7VaGTk/edit?usp=sharing Transcript: https://docs.google.com/document/d/1UvgfhlhxACBAgOBEGjVapwUxlBbKLr6nuvD-Wo5kET4/edit?usp=sharing