Are Reviews from Patients Credible? The Impact of Crowdsourcing.

Are Patient Reviews Reliable? eMerit, Dr. Jeff Segal. Visit us online at https://goo.gl/0XD9yx. For more on crowdsourcing reference, visit: http://blog.ideascale.com/2014/12/04/the-wisdom-of-crowdsourcing/ eMerit CEO, Dr. Jeff Segal, talks about the credibility of reviews and why we can rely on reviews from the masses. Video Transcript The public is not being paid to give this information out. The public is freely giving it and consequently, it's credible. I can think of a hundred sites where people have spontaneously given information and not all of the information is reliable or credible, but once you start getting a critical mass of information, it turns out that it's pretty reliable. So there's a story that's told of measuring the weight of a cow. They determined, whoever was doing this experiment determined, that if you have enough people, maybe 500, maybe 1000, you ask people to guess how much does this cow weigh? When you add all them together and average it, you find you get a pretty close answer. So what does this mean? This is the wisdom of the crowd, the wisdom of the masses. So any one individual may not be able to give you the best information as to what's going on, but once you start collecting large amounts of data from many different people, the extremes start to smooth out and you're getting a more accurate representation of what you're looking for. Visit us online at https://goo.gl/0XD9yx