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The bagel is as much an icon of New York City as a taxi, subway, or even the Empire State Building. So naturally, trying to change this beloved breakfast treat would seem futile at best. But that's exactly what a new shop in downtown Manhattan is trying to do. Bantam Bagels on Bleecker Street is selling little bagel balls filled with different types of cream cheese. The shop is owned by husband and wife, Nick and Elyse Oleksak who hope to "change the way you bagel." We stopped by the shop to find out more about Bantam Bagels and brought some back to the Business Insider offices to put them to the test with some of our co-workers. ------------------------- Read more: http://www.businessinsider.com/ ------------------------- Music: "Seeing Things" by Red Shirt Beats https://soundcloud.com/redshirtbeats ------------------------- Produced by: Robert Libetti Additional camera: Justin Gmoser Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.