Activité Pop: talking 'the first true wearable' with Withings CEO Cédric Hutchings

Fashion is as crucial as functionality for wearable technology, but Withings is one of the few companies that has managed to make a wearable gadget that's genuinely desirable. It just announced the Activité Pop at CES 2015, a more affordable follow-up to last year's Activité that keeps the functionality but loses the high-end materials to yield a beautiful watch that's also an activity tracker. Will Findlater (@willfindlater) talks to Cédric Hutchings, CEO of Withings and mastermind of the Activité, about the device, where it fits in the Withings 'ecosystem' of connected health gadgets and why companies should focus on great products rather than jumped-up trends (*cough* Internet of Things *cough*). Read more at http://www.stuff.tv/ces-2015