A Product So Good, It Will Last a Lifetime! | Dragons' Den

Showbiz entrepreneurs Danielle Barnet, Singer of the ’90’s classic ‘The Key, The Secret’, and band engineer David Holmes, entered the Den to a guitar performance and were quickly off to a ‘rocking’ start with their pitch for their fiber-optic guitar lead business - LightLead. However, Peter Jones seemed unconvinced at the company’s ability to generate repeat sales: “If this lead lasts a lifetime, then you’re not going to get any repeat business – have you thought about that?” An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity. #DragonsDen #ColdPlay #LifeLine