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During Photokina 2016 we had a chance to have a talk with Joost from Irix who explained to us a bit about the lenses this new European manufacturer was showing on its booth at the show.
* note - we shot this video with the (new) Samyang 50mm f/1.4 AF lens - it performed poorly on our Sony A6300 in video (as you can see) so much of this interview is actually B-roll - we hope Samyang can fix this in a future firmware update.
More on the full article on LensVid:
https://lensvid.com/gear/lensvid-exclusive-a-look-at-irix-new-lenses-at-photokina-2016/