3D projection mapping in the city centre of Amsterdam for H&M

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems. Agency: Muse Amsterdam (www.muse.nl), Production: MrBeam, Mickey Did It,BeamSystems.