1. Introduction to Google Analytics | Google Analytics IQ Lessons

In this lesson, you will learn: * what Google Analytics can do for your business or website * how Google Analytics works * how often your data is updated and how Google stores it * how to set your Data Sharing preferences Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn. Get the full, official course at: http://bit.ly/conversionuniversity